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louie bacaj

Hi, i'm louie bacaj

Welcome to my online real estate, I am an engineering leader, a software engineer, and I love startups.

A quick 10 seconds about me

I grew up in The Bronx, NYC, most of my life.

I've worked at fortune 100 companies and startups alike. One of those startups has had a successful exit.

Currently, I lead multiple engineering teams at a fortune 1 company.

I am passionate and write about many domains such as engineering leadership, making things, careers, real estate, eCommerce, healthcare, growth and marketing.

Want to learn more about me? Start Here.

While you're here

Consider my weekly postcard. I will send you a few of the best ideas I learned about and articles I read once a week.

My Favorite Posts

Members Public

The Avalanche of Doing Things.

Doing one thing in public seems to lead to doing even more things in our lives. It's the old one thing leads to another cliché. I started writing a few months back as part of the Ship 30 essays in 30 days challenge, leading me to write a newsletter each

The Avalanche of Doing Things.
Members Public

Perfect Timing Feels Like I’m too Late.

I graduated with my undergraduate degree over a year late. I almost didn't graduate because I worked full-time in a restaurant. I needed money to help my immigrant family and to pay for that college degree I almost didn't graduate from. I started my career late at 26 too. I

Perfect Timing Feels Like I’m too Late.
Members Public

What is Growth Engineering?

A while back, I ran the growth engineering team of a successful eCommerce startup. We acquired 10 million customers in one year from launch. We got to 1 million customers faster than Instagram; they did it in 3 months, we did it quicker. We had a world-class marketing team spending

What is Growth Engineering?

My Recent Posts

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Postcard 18: Circle

Hello from my garage. I hope you are having a wonderful week. I just finished another cohort of Ship30, and I summarized my learnings here. But in short, it was an amazing ride, and the learnings and friendships are invaluable. I don't know if it was because of Ship30 but

Members Public

It's All True

I took David Perells Write of Passage, in which he teaches to set up a blog to house a body of work. A body of work that shows up every time someone Googles us. David preaches to get a newsletter going to bring our online friends into our own space.

It's All True
Members Public

Don't Solve Your Own Problem

The dogma in startup advice is to build things that solve your problem. The main trouble with that advice is that you don't know how to solve your problem. If you did, you would've solved it. The idea that a product or whatever your building will solve it is just

Don't Solve Your Own Problem